Emotions in Motion: The Combined Effect of Positive and Negative Emotions on Personalised E-Commerce

Pappas, I. O., Kourouthanassis, P. E., Papavlasopoulou, S., & Chrissikopoulos, V. (2017). Emotions in Motion: The Combined Effect of Positive and Negative Emotions on Personalised E-Commerce. International Journal of Online Marketing (IJOM), 7(1), 64–78.

Τύπος
Journal Article
Έτος
2017

BibTeX

@article{pappas2017emotions,
title = {Emotions in Motion: The Combined Effect of Positive and Negative Emotions on Personalised E-Commerce},
author = {Ilias O Pappas and Panos E Kourouthanassis and Sofia Papavlasopoulou and Vassilios Chrissikopoulos},
year  = {2017},
date = {2017-01-01},
journal = {International Journal of Online Marketing (IJOM)},
volume = {7},
number = {1},
pages = {64--78},
publisher = {IGI Global},
keywords = {},
pubstate = {published},
tppubtype = {article}
}

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