(2017). Sense and sensibility in personalized e-commerce: How emotions rebalance the purchase intentions of persuaded customers. Psychology & Marketing, 34(10), 972–986.
- Τύπος
- Journal Article
- Έτος
- 2017
BibTeX
@article{pappas2017sense,
title = {Sense and sensibility in personalized e-commerce: How emotions rebalance the purchase intentions of persuaded customers},
author = {Ilias O Pappas and Panos E Kourouthanassis and Michail N Giannakos and Vassilios Chrissikopoulos},
year = {2017},
date = {2017-01-01},
journal = {Psychology & Marketing},
volume = {34},
number = {10},
pages = {972--986},
keywords = {},
pubstate = {published},
tppubtype = {article}
}