Shiny happy people buying: the role of emotions on personalized e-shopping

Pappas, I. O., Kourouthanassis, P. E., Giannakos, M. N., & Chrissikopoulos, V. (2014). Shiny happy people buying: the role of emotions on personalized e-shopping. Electronic Markets, 24, 193–206.

Τύπος
Journal Article
Έτος
2014

BibTeX

@article{pappas2014shiny,
title = {Shiny happy people buying: the role of emotions on personalized e-shopping},
author = {Ilias O Pappas and Panos E Kourouthanassis and Michail N Giannakos and Vassilios Chrissikopoulos},
year  = {2014},
date = {2014-01-01},
journal = {Electronic Markets},
volume = {24},
pages = {193--206},
publisher = {Springer Berlin Heidelberg},
keywords = {},
pubstate = {published},
tppubtype = {article}
}

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