(2015). Trying before buying: The moderating role of online reviews in trial attitude formation toward mobile applications. International Journal of Electronic Commerce, 19(4), 77-111. https://doi.org/10.1080/10864415.2015.1029359
- DOI
- 10.1080/10864415.2015.1029359
- Τύπος
- Άρθρο σε Περιοδικό
- Έτος
- 2015
Σύνδεσμοι
BibTeX
@article{Huang201577,
title = {Trying before buying: The moderating role of online reviews in trial attitude formation toward mobile applications},
author = {G. -H. Huang and N. Korfiatis},
url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-84944320348&doi=10.1080%2f10864415.2015.1029359&partnerID=40&md5=05be036af388bbca85115ed7ee32b97e},
doi = {10.1080/10864415.2015.1029359},
year = {2015},
date = {2015-01-01},
journal = {International Journal of Electronic Commerce},
volume = {19},
number = {4},
pages = {77-111},
note = {cited By 74},
keywords = {},
pubstate = {published},
tppubtype = {article}
}